Meet Lara

Founder of Lara Soft Toys

After working at the Stepanakert maternity hospital and earning degrees in biology and pharmacy, Lara established her handmade toy brand in 2020—Lara Soft Toys. Each cloth toy can be personally embroidered with the child’s name and the flags of Artsakh and Armenia, and designed with developmental features like removable clothing.

Working from home in Yerevan, Lara has fulfilled hundreds of custom orders and hopes to one day open her own toy shop to grow her brand and community.

Shop Lara Soft Toys

Our artisans use traditional methods, natural materials, and their own creativity to craft each item. From handwoven textiles to finely detailed jewelry, every piece carries the spirit of Armenian heritage.

By shopping Hye Collective, you support these talented makers and help preserve centuries of culture.